In 2005, I left my corporate job at the elite management consulting firm McMisery & Company to write books and dispense advice to receptive individuals instead of soulless corporations. Ten years later, the market for dubious advice continues to grow, and I manage to still put bread on the table by sneaking in some sensible stuff amidst the din out there.
Now, after reading thousands of your letters and meeting with hundreds of you in person, I can’t help but notice certain big trends about how humans relate to each other. And I’m feeling like writing a few articles about these trends. For the past six years, I’ve been mostly writing for women, so today, I’m going to talk about that perennial conundrum: what women want.
Thus far, I’ve come up with 5 Big Observations. Today, I’ll list them all, but only talk about the first one, lest this article turn into an epic novel. And I also have two pieces of good news for you at the end, so stay tuned. Here are the Five Big Observations:
- Of all the people in the world, sometimes those least concerned about what women want seem to be women themselves.
- Sometimes it’s okay not to be sure about what you want.
- Having a good sense of your own boundaries, norms, and permissions is much better than total cluelessness.
- What you really want is much simpler than you think, and pretty much the same as what everyone else wants.
- There’s basically only one question everyone asks me when it comes to love and relationships: “Am I lovable? Am I enough?”
So, let’s open up the first can of worms: (more…)

